Batanga Media Predicts Winning Content Strategies for 2016

November 23, 2015

Three key trends will dominate content marketing in 2016

2015 is approaching its end. To stay ahead of the curve, leading brands and smart marketers know the importance of adopting the right strategies to navigate through the increasingly complex and competitive world of digital marketing in 2016.

Batanga Media, owner of some of the largest lifestyle and entertainment properties in the U.S. Hispanic and Latin American markets reaching over 80 million monthly unique visitors recommends three strategies that will help brands get a leg up on the competition.

Mobile First – The so called third screen is really the first screen. The growing popularity of ad blockers and the arrival of platforms such as Facebook’s Instant Articles and Google’s AMP will do away with intrusive, data-guzzling mobile ads. Consumers will continue to reject them and embrace new, emerging units that are optimized for mobile display. The winners will be those that can deliver a viewable, high-impact experience on mobile that takes into consideration bandwidth and processing constraints, and does not disturb, but enhances, the user experience.

Great Storytellers – Simply put, the brands that tell the best stories will win hearts and business. In 2016, marketers will produce more content than in year’s pasts. However, only those who tell the most relevant stories to the most applicable targets on the appropriate platforms will get ahead of the competition. The consumer listens to great storytellers because their messages are relatable, recognizable and resonant. The brands that tell the best stories and are able to do so at scale through partnerships will no doubt prevail.

Real-time Marketers – It can take months to develop marketing and advertising messages. But when it comes to initiating conversations that take place on social media, those marketers who are willing to have less structured, but much more impactful, real-time conversations will appeal most to their target markets. Marketers who are prepared to have social conversations 24/7 will win out against their more calculated counterparts, because today’s consumer is always-on and socially active.

“Now that digital ad spending has hit critical mass and mobile is beginning to erode TV viewership, it is more important than ever for brands and advertisers to understand the mobile user, create content that resonates with the target audience, and deliver that content real-time and in a mobile-friendly manner,” said Rafael Urbina, chairman and CEO at Batanga Media. “Every day, we work closely with our clients to develop these winning strategies and help them engage with their audiences.”