DISCOVERY NETWORKS LATIN AMERICA/U.S. HISPANIC AND BATANGA MEDIA– ONE OF THE LARGEST DIGITAL PUBLISHERS IN THE WORLD – SIGN COMMERCIAL AGREEMENT
Discovery Networks Latin America/U.S. Hispanic (DLA/USH), a division of Discovery Communications, the world’s #1 pay-TV programmer, and Batanga Media, the largest lifestyle digital publisher for the U.S. Hispanic market, Latin America, and Brazil, announced today they have signed a commercial agreement. This alliance will allow both companies to mutually benefit from content affinities and to further increase their presence and reach in the Latin American market.
The agreement will leverage Discovery’s branded video production expertise, and Batanga Media’s distribution, offering their extensive communities to make their deals more robust. Said branded video productions will be complemented by Batanga Media’s content and distributed among its digital properties reaching over 150M unique users per month across the Batanga, iMujer, VIX and BolsadeMulher properties and social channels.
“Batanga Media’s vast experience producing and disseminating content that resonates across digital platforms for almost 20 years, and Discovery’s expertise creating branded content that connects advertiser’s objectives with consumer passions were a natural fit, and it was only a matter of time before our companies met along the way to create this exciting partnership,” said Ivan Bargueiras, Executive Vice President, Ad Sales, Discovery Networks Latin America/U.S. Hispanic. “This agreement will leverage Discovery and Batanga Media’s content affinities to produce a high quality, multiplatform experience that will uniquely serve our consumers.”
“We believe this agreement will deliver marketers throughout Latin America with the foremost digital content and audience products,” said Alexandre Jordao, Chief Revenue Officer for Batanga Media. “Discovery and Batanga Media’s commercial alinement will introduce exciting new opportunities for the region.”
In this first phase of the partnership, the commercial focus will be in Colombia and Miami, for the Pan Regional market.