Batanga, Inc. Announces New Chief Revenue Officer

August 19, 2008

Batanga, Inc., the leading next-generation Hispanic media company reaching U.S. Hispanics, announced today the creation of a new C-level position at Batanga, Inc. – Chief Revenue Officer (CRO). Phil Frank will be serving in this new role effective immediately, based out of the Batanga New York office and will have ultimate accountability of all revenue generating activities.

“As Batanga continues to grow and evolve, we realize that in order to continually improve the product we offer to advertisers, we had to formalize a leadership role to head up all our revenue generating efforts,” said Rafael Urbina, chairman and CEO of Batanga, Inc “More importantly, Phil will lead the sales team and further develop premier and exclusive offerings, in addition to overseeing advertising sales and revenue strategy. He brings vast experience to our team and we welcome him aboard.”

“I am thrilled to join this dynamic team of individuals and take on this new role with great enthusiasm. I have watched Batanga, Inc. grow throughout the last twelve months and am confident that we are strongly positioned to grow the industry as well as the company with innovative and highly effective solutions for our Clients.” said Phil Frank.

Mr. Frank was previously director at Billetts America and Vice President of Sales at BabyCenter, beforehand. He also worked at Time, Inc. and AOL. He holds a Bachelor of Business Administration degree from LeHigh University’s College of Business and Economics. As the new Batanga CRO, Mr. Frank will report to Rafael Urbina.
About Batanga, Inc.

Batanga, Inc. is the leading next-generation Hispanic media company reaching U.S. Hispanics. Batanga, Inc. publishes across several media vehicles, including, the flagship and top online destination for Hispanic consumers, Batanga Publishing and Batanga Live., the source for Latin music and entertainment, boasts over 50,000 free user generated radio stations, a burgeoning social network and the largest inventory of streaming media in the Hispanic marketplace. In addition, it owns the largest ad network targeting Hispanics in the U.S., HispanoClick.  Batanga, Inc. maintains offices in Miami and New York.

Susana Alvarez-Diaz
The Alvarez Diaz Group
(305) 205-6868

Natalia Martinez
Batanga, Inc.
(305) 476-2974 x238